Former Chelsea Captain John Terry signed as the latest brand ambassador of BK8. The company is one of the largest Asian online bookie and casino brands. Terry is a Chelsea legend. Also, he is the most successful captain of the club.
Terry is BK8’s first brand ambassador. The deal gives the Asian online bookie exclusive marketing right to the legendary player. As a result, he will be part of various marketing campaigns across different platforms in Asia.
Although they didn’t release the amount of the deal to the gambling industry press, a bookie pay per head provider speculated that it is an expensive one. Despite that, having Terry as its ambassador will help the brand grow in terms of reputation and visibility. It is part of BK8’s strategy to be the top gaming website in Asia.
Asian Online Bookie and Casino Brand
BK8 General Manager Lawrance Wayneson said that they are happy to have Terry as their endorser. In addition, he said that the firm picked Terry because they share the same values. Also, they are confident the deal will help the brand achieve greater success in the industry.
Terry told bookie PPH experts that he is excited to become a BK8 partner. Also, he said the brand shares his same passion for the sport of football. In fact, he wants to play an important role in promoting the brand to customers in Asia.
Terry remains as the most successful and influential captain in the Premier League. He is a football legend. In fact, he inspired fans from all over the world. For 2019, BK8 has many plans for its first brand ambassador.
As the biggest online gambling company in Asia, BK8 hopes to attract more players through their new deal. However, pay per head demo providers believe there’s still a market for small bookies in Asia.