Global sports betting operator PointsBet goes live in Michigan. It started offering its digital sports wagering platform and mobile app in the state on January 22. Thus, Michigan is the sixth state where you can find a PointsBet sportsbook. The other five states are New Jersey, Indiana, Colorado, Illinois, and Iowa.
PointsBet USA CEO Johnny Aitken said that launching in Michigan is a special moment for his company. It was a tremendous opportunity that allowed them to work with the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
According to sportsbook pay per head services sources, PointsBet would offer Michigan the fastest online sportsbook. They would also provide a wide range of betting options for every NBA, NHL, MLB, and NFL game.
PoinstBet Goes Live in the Great Lake State
PointsBet is happy to show its sports betting technology to the Michigan bettors. According to white label sportsbook reports, the sports betting company has partnerships with the Detroit Red Wings, Detroit Pistons, Little Caesars Arena, and Detroit Tigers. It can leverage its business relationship with the sports organizations to improve its branding in the state.
The company ventured into Michigan through its exclusive deal with the Tribe. Besides its online sports betting presence, PointsBet would have a retail sportsbook at one of the tribal casinos.
Tribal Chairman James Williams Jr. said that they worked hard to be one of the first online sportsbooks in Michigan. Williams noted that gambling is vital to the tribal community. It funds their government and necessary services, such as education, cultural and human services, education, and health care. Also, it provides work for tribal members and other members of the community.
PointsBet showed how to be a bookie in Michigan. Potential sportsbook operators need to work with established casinos in the state to get a sportsbook license.