In the English Premier League, half of the teams had gambling or bookie sponsors. Also, 17 out of out 24 Championship teams had gambling sponsors. However, there are no bookie sponsors in Japanese football.
Gambling firms accounted for 12 percent of the total sports sponsorship in the UK in 2019. One of the most popular shirt sponsors is 888 Casino, which is a major online casino company. The brand sponsors other teams across the globe, including the NY Jets of the NFL.
However, there are no gambling sponsors in Japanese soccer. The J League has more than 10 million fans. Also, the country co-hosted the 2002 World Cup with South Korea. Its Women’s National Team won the Women’s World Cup in 2011 to be the only Asian squad to do so.
Lack of Bookie Sponsors in Japanese Football
Teams invest a lot in Japanese football as they continue to grow their fan base. Since the start of the J League, the country has become a football superpower in Asia. It attracted superstars to play in the league, including Zico Fernando Torres, David Villa, and Andres Iniesta, according to software sportsbook reports.
In 2019, the J League earned 85.6 billion Japanese yen. Based on bookie pay per head resources, it has 58 teams in three divisions. Also, the country has several amateur teams. However, there are no casinos or gambling company sponsors on the sides. Instead, you will see electronic companies and other local brands, including N ippon Steel and Sumitomo Metal, Segway, Panasonic, and Sony.
My Betting Directory said that Japan has complex gambling laws. Lotteries, sports betting, and pachinko are legal, but casinos are not. However, the law doesn’t state banning offshore gambling sites. As a result, Japanese players place wagers on such websites.
Although gambling and football sponsorship continue to co-exist in other parts of the planet, the same can’t be said about Japan. Its strict gambling laws will stop sportsbooks and casinos from sponsoring teams in the country.