One sport that could be profitable to a bookie business is mixed martial arts. When it comes to MMA, the most popular promotional company is the Ultimate Fighting Championship or UFC. Thus, you should promote UFC betting to optimize your sportsbook’s profits.
There are several ways you can promote UFC betting to your players. Like any other sport, mixed martial arts can provide excitement and entertainment to fans and bettors alike. Thus, we recommend accepting wagers on all UFC events.
Ways to Promote UFC Betting
Bookies can promote Ultimate Fighting Championship matches to their players. Here are some tips that you can use in your marketing campaign.
More Choices – The bookie software can generate lines for UFC matches. The company runs at least one promotion a month. Even during the pandemic, the company holds competitions regularly, despite not having a live audience to watch the fights.
Better Odds – UFC fights have better odds compared to boxing matches. For instance, Anderson Silva is +200 against Uriah Hall at -220. The odds are more attractive than boxing odds based on bookie pay per head expert opinions.
Underdogs Have a Chance to Win – In boxing matches, it is rare for the underdog to upset the favorite. However, that is not true for UFC fights. According to pay per head reports, mixed martial arts is a different sport than boxing. A single kick or punch can knock down the favorite. According to bookie pay per head sources, Holly Holm was a +825 underdog when she defeated Ronda Rousey.
As you can see, it is easy to promote UFC betting to your players. Mixed martial arts is an easy sport to wager on. You need to pick the fighter that you think will win the match. However, some bookies provide props on UFC matches that include the round when a specific fight stops or the number of knockouts in a single fight.