One of the marketing tools you can use to promote a bookie business is email. Sportsbook email marketing allows you to connect with potential and existing players in ways no other can. Thus, here’s a guide on how to start collecting emails for your marketing campaign.
Collecting emails is a difficult task, especially for inexperienced marketers. However, having an email list is essential to an effective marketing strategy. After finding the right sportsbook pay per head, it should be the next thing you need to do.
How to Collect Emails for Sportsbook Email Marketing
The first strategy you can utilize is to offer an attractive opt-in offer. You can offer anything in exchange for an email address. Thus, bookies can offer free wagers, sports wagering picks, and more.
One more method for gathering email addresses is through Facebook ads. Many cost-efficient sportsbook pay per head providers use Facebook ads since it allows them to reach potential clients. Likewise, promotions are cheap. Ultimately, you can get results immediately. You can utilize the Facebook ads to guide possible players to a landing page where they could submit their email addresses.
Whenever you’ve accepted their email address, present them with what you have to offer. Also, you can tell people about your sports wagering platform.
As per internet gambling news sources, sharing links on social media can help collect email addresses. However, getting email via social media is low because users prefer using the platform to communicate with others.
Be that as it may, you can use social media to connect with people you can’t reach through other marketing channels. Likewise, you get to speak with a wide range of targeted markets. Therefore, you should have engaging content to compel conversations and result in more connections.
Those are a few strategies you can use to collect email addresses. Utilize our tutorial to start your email marketing strategy today!