Social media marketing requires a lot of planning. This tutorial will teach you how to create a social media calendar for your sportsbook.
After you learn how to open a sportsbook, you must know the importance of social media in an inbound marketing strategy. However, there are many social media networks available online. Therefore, you must plan for what and when you will share your content on various platforms.
Before anything else, you need to know the basics of a social media calendar. It is a rundown of your upcoming content posts sorted by time and date. Also, it can be a digital calendar, interactive dashboard, or spreadsheet. It should have the time and date a post goes live, the social media platform it will publish, and the content.
Creating a Social Media Calendar for Your Sportsbook
First, you need to have a social media audit to assess your presence, engagement, and accounts. It can provide insights into what is working and where you can improve.
The next thing to do is to decide on a social networking platform and the type of material you want to share. The results of a social media audit should provide you with a thorough understanding of your target audience’s preferred channels and types of content. The results should guide your choice of social media channels and the type of material you share.
We recommend deciding what the calendar should include. According to sportsbook software experts, you can customize the calendar to fit information that can help you reach your marketing goals for your bookie pay per head platform.
Lastly, get feedback. Share the calendar with stakeholders to ensure it meets your sportsbook’s needs. Also, you can find ways to expand or improve the calendar as you use it.