As a bookie, you need to be active on social media. Many potential players log into their social media accounts at least once per day. So, we share practical sportsbook social media marketing ideas to help you create content you can share with your followers.
Using social media is a cost-effective way of connecting with potential and existing players. However, choosing what to post on social media platforms can be difficult. Also, it is overwhelming and time-consuming.
Before we go through the tips for social media content, you first need to know the basics of using social media in your marketing campaign. The first thing you need to do is post a variety of content on your social media platforms. Thus, you need to find content that followers find interesting.
Another thing to consider is the consistency of your postings. It doesn’t matter if you choose to post once a week or three times a day. You need to ensure you can keep up with the schedule.
Sportsbook Social Media Marketing Ideas
The first thing you can consider posting is entertaining posts. Most people check their social media accounts when they are idle. Also, humor is the top content type on any social media platform. That’s why payperhead providers usually post funny content on their accounts.
You can also share inspirational posts. Quotes from famous people are engaging and inspiring. However, make sure that the quotes are related to your brand. Also, don’t post quotes daily. Instead, we suggest sharing a quote from an athlete, about sports, sportsbook pay per head or sports betting occasionally.
Another way to engage with your audience is to encourage discussions in your post. It doesn’t matter what type of content it might be. For instance, you can share what you think about an image or a quote. Then, ask your followers what they think about it. You can also share a pay per head review and ask followers their opinion about its services.