711 announced its plan to expand into the Dutch online sports betting market. It partnered with Kambi Group to power its online gambling operations.
Kambi will supply 711 with its Full sportsbook as part of the agreement. This includes its Bet Builder tool, used in sports betting, and AI-powered trading offerings.
Despite being situated in Belgium, 711’s internet casino games license only allows it to serve consumers in the Netherlands now. The operator entered the Dutch-regulated market in the previous year.
Dutch Online Sports Betting Market Expansion
711, however, will seek the Dutch regulator Kansspelautoriteit to expand this license to include online sports betting, thanks to its partnership with Kambi. Thus, 711 will have access to Kambi’s sports betting software.
In recent years, this is the most recent cooperation for Kambi, a sportsbook. This week, the service provider partnered with Svenska Spel Sport & Casino, a Swedish multi-channel sportsbook, for the long haul.
According to bookie PPH experts, Svenska Spel has partnered with Kambi to run its online and retail sportsbooks to use its Complete product. 711 will also use the Shape Games front end to run the new sportsbook, which Kambi owns.
Kambi also signed a contract with AB Trav och Galopp last week (ATG). It will continue to provide online and retail sports betting support for ATG under the terms of a partnership that began in 2018.
Kambi could finalize both deals because of the fresh permits it received in Sweden. The service provider obtained B2B gaming licenses in June per the licensing jurisdiction’s new laws.
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