Last updated on December 2nd, 2023 at 01:16 pm
PENN Entertainment increased its reach among hockey fans after it signed a deal with the National Hockey League. Its brands, theScore Bet and ESPN BET became official NHL sports betting partners. Thus, the sportsbook operator can leverage NHL programming.
As official partners of the National Hockey League, ESPN BET and theScore Bet will have access to the league’s intellectual property rights and integrate various media and marketing initiatives into league programming. The NHL will heavily promote both brands, further solidifying their position as market leaders.
According to bookie pay per head experts, PENN’s entitlements will cover the 2024 NHL season, including the regular season, the Stanley Cup Playoffs, the NHL Winter Classic, the NHL Stadium Series, and the NHL All-Star Weekend. Also, they will commence immediately.
Official NHL Sports Betting Partners
On top of that, there will be specific projects involving honesty and transparency as part of the partnership. Two weeks after its launch, PENN’s ESPN BET became the go-to brand in seventeen states. In addition, the brand combines ESPN’s reach with PENN Entertainment’s gaming background to provide sports bettors with an exceptional experience.
According to NHL VP of Business Development Jason Jazayeri, the league will be one of ESPN BET’s initial partners.
“The NHL is younger, quicker, and more thrilling than ever before,” Jazayeri remarked. According to bookie solutions experts, ESPN BET and theScore Bet can provide NHL fans with exciting and secure gambling experiences.
Aubrey Levy, Senior VP of Marketing and Programming, announced that one of Penn Interactive’s most recent and exciting accomplishments was the launching of ESPN BET. According to pay per head reports, it is why the alliance was so noteworthy. PENN has teamed up with the NHL to expand its brand.
In other news about PENN, the company’s new hotel in Columbus was recently the site of a groundbreaking ceremony.