Bologna Football Club of Italy’s Serie A announced its partnership deal with JBO. It is the club’s first attempt at the Asian sportsbook market. As part of the deal, the gambling company will be the team’s Asian betting partner.
The deal is already active for the current Serie A season. This is the second sponsorship deal for JBO. In fact, it already sponsors a Dota 2 tournament known as the JBO Asian Masters League, according to a pay per head bookie service provider.
Bologna Football Club is happy with their new Asian sportsbook market partner. Also, it is looking forward to a successful working relationship. According to PPH sportsbook news, it is the first partnership deal of the club outside of Italy. It is proof of the club’s growth in the global market as more people are interested in one of the most storied football clubs in Italy.
Venturing into the Asian Sportsbook Market
In addition, Bologna expressed its delight to be JBO’s partner. It is the team’s first partner in Asia that will benefit from its virtual ad technology. The club told SportsBettingSolutionAsia.com that it is a good opportunity to showcase the new platform. Also, it hopes to create more partnership deals though the new space.
Bologna is not the first Serie A team to venture into the Asian gambling market. In fact, defending champions Juventus was the first Italian team to sign with an Asian gambling operator. It signed a partnership deal with F66.com in 2017.
JBO said it is thrilling to be working with Bologna. In fact, the company considers it as an important milestone. They are glad to work with one of the most popular clubs in the world today. They see the partnership as an opportunity to connect with soccer fans across the globe. Also, the deal is part of the strategy to expand its global network.